Its now 'illegal' in Norway for social media influencers to not label edited, retouched images on the social media platform
5th July, 2021
As part of a battle against unattainable beauty standards and a surge in body dysmorphic disorder, Norway recently approved laws making it illegal for images that involve any form of retouching without revealing the modifications shared by celebrities and influencers.
On June 2, Norway's parliamentary body, Stortinget, enacted the new law by a vote of 72-15. According to the legislative order, it will take effect when the King of Norway deems it should. The law amends the Marketing and Control Act of 2009.
The law, which was approved by the Norwegian parliament, applies to images that have been altered in any way to alter the appearance of someone's body dimensions, shape, or skin, including the use of simple filters.
'The advertiser and the person designing the commercial must also ensure that the advertisement is identified where a body's shape, size, or skin has been changed by retouching or other modification,' according to the amendment. The Ministry of Children and Family stated that body pressure is constant, often imperceptible, and difficult to overcome. One way to combat body pressure is to mandate that altered or otherwise edited advertisements be marked. According to them, the policy will, hopefully, make a significant and valuable contribution to reducing the bad impact of such advertising, particularly on children and young people.