Google secretly gave Facebook perks, data in ad deal, U.S. states allege
On Wednesday, in a lawsuit against Google, Texas and nine other states alleged that Facebook and Google have used a sedies of deals to use their market power illegally. Both the companies are the biggest in the field of online advertising and together capture over half of the market globally.
According to the complaint, in 2018, through a deal signed by the highest level executives, Facebook's advertiser clients were given the option to place ads within Google's network of publishing partners.
A source explained that Google reached similar partnerships with other advertising companies as part of an effort to maintain market share that was internally codenamed Project Jedi.
Although, everything else is publicised the problem is that Google did not publicly announce that it gave Facebook special treatment and in return Facebook agreed to back down from supporting competing softwares which were designed to bring Google down.
Google spokesman, Peter Schottenfels described the states' accusations about the ongoing partnership as inaccurate and said that Facebook does not receive special data.